Introduction
Welcome to Apex Throve (“we,” “us,” or “our”). We operate an e-commerce website at https://apexthrove.com specializing in Sports Outwear. Your privacy is critically important to us, and this Privacy Policy outlines how we collect, use, share, and protect your personal information. By using our website, you agree to the terms of this policy.

1. Information We Collect

We collect information to fulfill orders and improve your experience:

a. Information You Provide Directly

  • Order Details: Name, billing/shipping address, email, phone number, payment information (processed securely via WooCommerce and payment gateways).
  • Account Information: Username, password, and order history (if you create an account).
  • Custom Design Uploads: If you submit 3D design files for customization, we store these files only to fulfill your order.
  • Communications: Emails, chat logs, or messages sent via contact forms.

b. Automatically Collected Information

  • Technical Data: IP address, browser type, device information, and cookies (see Section 4).
  • Usage Data: Pages visited, time spent, and interactions (via tools like Google Analytics).

2. How We Use Your Information

We use your data to:

  • Process orders, payments, and shipping.
  • Communicate about order status, updates, or inquiries.
  • Improve website functionality, product offerings, and customer service.
  • Comply with legal obligations (e.g., tax reporting).
  • Send promotional emails (only with your consent; opt-out anytime).

3. Sharing Your Information

We do not sell your data. We may share it with:

  • Service Providers: Payment processors (e.g., Stripe, PayPal), shipping carriers (e.g., USPS, FedEx), and 3D printing software/tools.
  • Legal Compliance: If required by law or to protect our rights.
  • Business Transfers: In case of mergers, acquisitions, or asset sales.

4. Cookies and Tracking Technologies

  • Cookies: Used to remember cart items, login sessions, and preferences. Manage settings via your browser.
  • Analytics: Tools like Google Analytics track usage patterns (anonymous data).

5. Data Retention

We retain your information:

  • As long as needed to fulfill orders, comply with legal requirements (e.g., tax records), or resolve disputes.
  • Custom design files are deleted after order fulfillment unless you request otherwise.

6. Your Rights

Depending on your location (e.g., GDPR for EU residents), you may:

  • Access, correct, or delete your personal data.
  • Withdraw consent for marketing emails.
  • Request a copy of your data or restrict its processing.
    Contact us at contact@craftygap.com to exercise these rights.

7. Security Measures

We implement safeguards to protect your data:

  • SSL encryption for transactions.
  • Secure payment gateways (no direct storage of credit card details).
  • Restricted access to sensitive data.

8. Third-Party Links

Our site may link to external sites (e.g., social media). We are not responsible for their privacy practices.

9. Children’s Privacy

We do not knowingly collect data from individuals under 16. Contact us if you believe a minor has provided information.

10. Changes to This Policy

Updates will be posted here with a revised “Last Updated” date. Continued use of the site constitutes acceptance.

Contact Us
For questions, requests, or privacy concerns: